Inside the Media: Oranges and Blues Everywhere
As I get to do a fair number of media interviews, I’ve been very blessed to meet a bunch of media people in front of the camera and microphone and behind the scenes.
Spend about five minutes in any studio or radio station and you’ll quickly notice that the vast numbers of people are Orange and Blue. Both Colors have great flexibility, a strength that’s crucial in the business, and both share a core need to work with (and help) people. Yes, there’s prep stuff…but both Colors can control how much they do, and being on-time is not optional. It’s why every Orange in the business won’t ever share the typical Orange value of “almost” on-time.
Here are a few stories where you’ll quickly see the persons’ Colors:
A popular radio gardening show host frequently runs over into the newscast breaks. The host has a very soft voice, is incredibly patient, and finds it impossible to cut someone off. He also takes every caller still on hold at the end of the show because he wants to help them, and reward them for their patience. When he recently shared he couldn’t respond to all his e-mails anymore, he seemed on the verge of tears, sharing he felt so bad that he was letting people down as a result.
Before a recent morning interview, I was visiting with the traffic lady at the station who seemed very sad and depressed. When I asked what was wrong, she admitted that she was really concerned about how people would get to work with all the congestion and accidents that morning…
Last year I was scheduled for a one-hour radio show on Colors with a friend of mine. But that day, the station had installed a new telephone and computer system. There wasn’t a soul who could figure it out. Her first words were “OK, this could be fun…” and she actually meant it!
No, the phones didn’t work after the first call, but she unplugged things a couple of times, press this, I wonder what this does, re-booted it, took a call on her cell phone and passed on the question and NEVER got stressed. I don’t mean didn’t let it show – I mean did NOT let it affect her, her tone of voice, demeanor or show.
After my segment, the next guest didn’t show. No problem. She went onto a web site and started talking for 15 minutes on an upcoming theatre production with zero notice, no hesitation, stumbles, or anyone listening having a clue that none of her planned segment was coming together. Whatever the industry or job, that takes talent and you can count on any Orange pulling it off.
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