Yikes! What Kind of Business Ideas Are These?
Rework is a book by Jason Fried and David Heinemeier, the founders of an internet company called 37signals. In the book, they take some very generally accepted business ideas and totally trash them, or at least make readers look at them from a very different perspective.
Actually, they call it a contrarian manifesto. Some of them are very Colors-appropriate, and the book is certainly worth a read. At around 80 or so short chapters, it is even very Orange-read friendly:
-Their staff is scattered all across the country, and they certainly don’t believe in advertising, budget planning, or meetings.
-Learning from mistakes is highly overrated. They are other people’s mistakes – not yours.
-Most plans are just glorified guesses, unless they are small and immediate focused.
-Growth is not always a good idea.
-Delegation doesn’t work. It clogs the pipes for others by inventing a bunch of busywork, and when they run out of real work, they make up work.
-Meetings are a waste of time as they produce little results, drain resources, and often “include at least one moron who inevitably gets his turn to waste everyone’s time with nonsense.” (At this point, I wasn’t sure if the two writers were Orange or Green…)
-Forget the idea of working long hours. In the eyes of the authors, workaholics are simply those people who just don’t work very efficient enough during the day.
-Never mind specific numbers of hours of work each day. Work until you get the job done.
-Solve the simple problems and leave the nightmare complex problems for the competition to figure out. Here they use the example of the Flip camcorder. It has three buttons – that’s it. Simple often is better. The competitor camcorders have all the gadgets and complexities, yet the Flip camcorder sells incredibly well, and is proud to NOT do everything – but be user friendly.
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