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Four Short Insights

July 12th, 2018

I recently ran into a super high Orange buddy that I only get to see about once a year or so. I was standing at the back of a ballroom listening in on a seminar when she saw me on her way out the door. She had her phone out, gave me a quick hug, and asked if I’d be “right here” for a few more minutes until she got back? 45 minutes later – she wasn’t… How would your Color react? When I saw her next, she asked, very innocently, why I hadn’t waited? She absolutely didn’t recall the time-frame of getting side-tracked for 45 minutes!

My graphic design guy is as competent as he is Green. I recently needed to get my business card logo tweaked and sent him an e-mail to see what he could do when he had a chance. I didn’t hear back from him for weeks until I realized my mistake: Greens will always choose to work on something intricate, challenging, original, interesting, or complex. My small logo work was never going to make the list until I give him a deadline to get it done.

Twice in a month I ran into a high Blue staff member of a client. Both times it certainly seemed to me that she wasn’t being herself. Two e-mails later, the person finally e-mailed back and shared that two close friends had recently passed away. That was after a couple of “everything’s fine.” With Blues, you need to hear what they’re not saying! While Blues want to be heard and not fixed, it is OK to e-mail back some feedback that other Colors likely shouldn’t immediately do when you are meeting them in person.

A new Home Depot ad does a really great job of targeting high Golds: The TV ad has a man with a very conservative haircut shopping at Home Depot for his basement renovations. His line: “I’m not very good, but I want it done perfect.” The end of the ad shows his finished basement with huge clock above his fireplace and a framed flag on the wall. The quote, flag, clock and haircut might be staged, but they’re huge clues to a high Gold. If you know someone with a big clock in the kitchen or family room that isn’t high Gold, let me know – it’d be rare…

Or the slogan Lowe’s has been using in a number of commercials: “My to-do list is now a done list.”

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