That’s often what other Colors tend to think about Golds. But I’d argue that it’s more perception than reality and very much depends on the situation. Golds want to keep some of the money they earn for savings. They tend to worry about the future much more than their Orange friends, who live more in the moment. To do that, they need to live on less than they earn – stands to reason.
Yes, Gold want a deal and definitely don’t want to overpay for something. When it comes to clothes, they’ll tend to avoid the fashion-of-the-season, in favor of quality clothes that can be worn for a few years. Even buying a vehicle, large numbers of Golds will buy a one or two-year old where the 30% depreciation isn’t something they have to absorb…and then drive their vehicles for a long time.
It’s often a conflict between quality and price and many times their second Color makes that decision. Where Golds can really get their back up is when they perceive their being “ripped off.” If they were quoted one price and then charged another, they’re not going to give in. If something they purchased turns out to be bad quality, they’ll fight to get a refund or exchange. In banking, it’s best to have a flat monthly service charge package with one fee for everything. But if this or that is extra, and this or that isn’t included, and that gets surcharged, they’ll go crazy…just before changing financial institutions.
On the other extreme, Golds are incredibly generous, too. If someone needs help, Golds will step up – no questions asked. It’ll be with their time, talents, volunteer efforts, just as much as their money. But they won’t talk about it, and you’ll never know, as a sermon from Rev. Dr. Ken Klaus describes so well:
This man (our church treasurer) treated every penny spent by the congregation as if it were his own. And he ran his own farm most frugally. He walked around church turning off lights, he turned down thermostats, he made sure not too may paper plates or napkins were being wasted at congregational pot lucks.
No expenditure was too small to escape his scrutiny. No requisition so insignificant it was not questioned, which is why, to many staff, he appeared to be the reincarnation of Dicken’s Ebernezer Scrooge, but only worse.
To many he seemed that way – but not to me. You see, as Pastor of that congregation, I knew some confidential information they didn’t. What I knew as this: Every year, at the end of the year, when our church was running in the red, sometimes tens of thousands of dollars, a check with the treasurer’s name on it would show up and wipe out the congregations’ debt.
But there’s more. I also knew that, when a family was unable to pay for their child’s tuition at our parochial school, his check would be placed on my desk the next day and that child’s account would be paid in full. All of this was, of course, done most secretively. And, although that treasurer made sure that every nickel of the Lord’s money bought a dime’s worth of reward, his heart never let the Lord’s work go undone. Generosity was the quintessence of that man.